My Free Fitness Business Success Documentary :)
In December 2011, I set off on a journey of 1000 miles to seek out 10 leading fitness business owners from around the UK (strictly speaking I only stayed in England but hopefully I’ll sort that out...
View ArticleWhy Giving “100%” Is Ridiculous
I’m feeling a little bit controversial and cynical today. I’ve noticed that in the fitness industry we are well known for talking about putting in 100% effort in to everything 100% of the time,...
View ArticleDifferentiation: It’s What You Can’t See That Makes The Difference
Differentiating yourself in any industry is tough. Why on earth should I listen to you and not someone else? That’s what I ask myself on a regular basis, in terms of personal training or boot camp...
View ArticleSam’s 5 Simple Marketing Rules [Video]
It was the quarterly Smash The Fat Franchise Mastery Day on Saturday, where we all come together for a day of masterminding and training in London. It was a fantastic day and we made some real...
View ArticleI’m Going To Speak At TED…
Guess what!? I’m going to speak at TED! TED is a non profit organisation that holds speaking conferences around the world that originally started in 1984 bringing people from Technology, Entertainment...
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